Geo-location technologies
Tuesday, May 9th, 2006 by ALRIn class last week, we talked about the use of geo-location technologies with respect to directing emergency calls of someone using VoIP. A little looking into how these technologies are available and what they’re used for, and it seems that there are applications to many of the topics we’ve talked about this semester. When so much of the problem of internet governance stems from the anonymity of internet users and the ease with which internet traffic can transcend borders, knowing the location of an internet user changes the game.
First, let’s take a look at the geo-location technologies currently in use. A large part of the software used now is available from proprietary providers such as Quova and Digital Element. This proprietary software is based on determining the location of a particular IP address. This information has to be gathered by analyzing the locations of IP addresses all over the world. Note that while there are ways to conceal location (such as using a proxy server), the software can flag internet users who are doing so. Interestingly, another mechanism for determining physical geo-location without using IP addresses was patented in September, 2005. The patent holder: the NSA. The NSA website briefly profiles its “Network Geo-Location Technology” which as described here measures latency to build up a network latency topology map. This map can then be used to look up a computer based on the time it takes to connect to that computer. (This system can also be avoided using some kind of proxy service). The patent on this method of geo-location is one which the NSA has made available to be licensed for industry use.
Consider some of the possible uses for geo-location technologies (some taken from this article and the websites of Quova and Digital Element): Credit card companies or banks can use this software to detect fraud. Gaming operators can adopt this technology to comply with laws regarding trade practices over international and state borders. Sites such as eBay can use this to restrict which products are available in which locations (think Nazi paraphernalia and France). Hosts of digital worlds could keep track of the international transference of real money through in-game assets, and online providers of digital content can use it to comply with contracts that require them not to broadcast shows in certain areas (according to this article, major league baseball is a Quova customer that uses the product to make sure locally-broadcast games don’t lose their exclusivity by being unconditionally available online).
Aside from all of these applications for law enforcement, the companies that offer geo-location software market it for its ability to improve the user experience of the web. Namely, they cite the advantages of being able to give a user local search results, for example to guide a user to a store closest to them, and to target online advertising (ad-serving is currently the most common use of geo-location technology). Digital Element’s website claims that 25% of all Internet searches are local in nature, and that targeted ads have been shown to sell up to 30-40% more than general ads. Even if these numbers are exaggerated, it’s hard to argue that such location technologies have value to advertisers, search engines, and others.
The problem with geo-location technologies is that there’s a fine line between using general geographic data add desirable features or to make sure border-dependent laws are enforced on the web, and infringing on privacy and collecting personal information. Depending on the edition of Quova’s software, information obtained can be anywhere from simply geographic information in the basic edition up to much more in the security edition (“geographic information and confidence factors, demographic information, connection type, connection speed, IP routing type, AOL flag, ASN, carrier name, top-level domain, second-level domain, registering organization, a list of anonymizing proxies, hostnames, and routers”), and the services offered by Quova includes a variety of audit services for data collection (marketed as a means to help online business owners manage their business). We have to ask how much information should be available, and to whom.
While the current capabilities of both systems do raise questions about privacy and information availability, the question really comes up when we consider potential improvements on these technologies. While for marketing uses (among others) being able to locate some user / IP address to a general geographic area is sufficient, there are certainly other uses that would benefit from more exact geo-location technology such as emergency service for VoIP users, or the ability to more exactly locate someone committing fraud. The downside is that in different hands (or even in the hands of law enforcement officials depending on your point of view), the ability to accurately locate anyone using the internet is a dangerous tool, certainly one that you would not want to be commercially available. Using proxy servers may be an effective method of avoiding being located, it would also means the loss of all the positives of geo-locating technology.
The applications and benefits of geo-location technologies are quite substantial, and potentially provide a means to deal with many of the policy-related issues of internet regulation we’ve discussed this semester. As the technologies develop however, care needs to be taken with respect to the capabilities of such software available through general distribution.